Today, more than 2 billion people are active users of YouTube, spending an average of 90 minutes a day watching videos. It’s not surprising that video is the most popular type of content on YouTube today. That being said, your audience isn’t just browsing.
According to eMarketer’s latest report, 73% of people in the United States will be digital video consumers by 2020. Home viewers who don’t have internet access and mobile users who don’t have time to spend on videos are some of the biggest reasons why you should care about having subscribers and keeping them engaged.
As eMarketer notes: “YouTube has become a media-entertainment hub for younger generations; approximately 75% of US adults aged 18-34 use YouTube at least once a month. The quality of user-generated content on YouTube helps drive this level of usage among young adults and others—and advertisers are beginning to see how valuable these users can be as advertising targets as well.”
Why You Should Care About YouTube Subscribers
There’s no denying that YouTube is one of the largest platforms in the world with nearly 2 billion active viewers. As more people join the platform and discover the millions of videos available to watch, it’s important to keep an eye on the growth of your channel. Subscribers are an important part of the YouTube ecosystem.
They’re the people who choose to follow your channel and watch your videos for free. This means they’re your first line of defense. If someone decides to watch your video, they’ll have to subscribe to your channel before they can see the rest of your content.
Subscribers are also vitally important to advertisers. The most popular videos on YouTube get paid advertisements. If videos don’t get enough views, the advertiser might decide to skip the video and spend their money elsewhere.
Subscribers Are Important for Advertising
The best way to understand why you should care about subscribers is to look at the numbers. In 2018, eMarketer predicts that 18.2 billion people across the globe will be digital video consumers.
That’s 73% of the global population. And advertisers are already realizing the value of these viewers. More than 30% of US marketers said they plan to increase their video budgets in 2019, and advertisers expect to pay $82.9 billion for digital video ads in 2019, according to eMarketer.
With so much demand for video, it’s no surprise that advertisers are searching for ways to reach the millions of active viewers who are already on the platform. Advertisers want to reach viewers who are most likely to convert, and that means looking for channels with high rates of engagement.
You Should Care About Subscribers If You Want to Grow Your Brand
When you think about the people who watch your videos and subscribe to your channel, you have a chance to connect with a whole new audience that you might not have been able to reach before. As your channel grows, you can use these new subscribers to create original content.
This could be a series of episodes that you publish on a regular basis or a new video series that you publish periodically. You can also use your new subscribers to boost your existing content. You can boost a video in a few different ways, but one of the most effective ways to boost your video is to get new subscribers.
The best way to boost your video is to get new subscribers. The best way to boost subscribers is to buy YouTube subscribers. Once you have subscribers, you can boost your video by sending it to these subscribers. This will help you grow your channel and get more views, but it’s important to make sure that you boost your video in a way that gets you new subscribers.
Understanding YouTube Audience Data Is Key to Growing Your YouTube Channel
Once you have subscribers, you have the chance to understand your audience in ways that you might not have been able to before. New data that you can gather will allow you to see where your subscribers are located, what time of day they’re most likely to watch your videos, and what types of videos they prefer to watch.
This data can help you create better content, increase your SEO strategy, and provide your audience with more useful information. You can also use this data to plan future events and create new experiences that your subscribers will enjoy. Events and experiences are an important way to grow your channel.
Events are a great way to attract new subscribers and give your existing subscribers something to look forward to. These events can be anything from live Q&A sessions to exclusive behind-the-scenes content.
Don’t Forget About Offline Targeting When You Reach Out to Subscribers
Once you have subscribers, you have the chance to reach out to your audience offline. YouTube does not offer any offline targeting features, so you’ll need to take advantage of other targeting options that are available to you.
If you’re doing in-person events, you can include a QR code on your ticket. When your fans scan the QR code, they’ll be taken to your YouTube channel and will have the chance to subscribe if they want to see more videos from you.
If you’re doing online events, you can also include a link to your channel on your event page. When viewers click this link, they’ll be taken to your channel and will have the chance to subscribe if they want to see more videos from you.
Conclusion
You don’t have to rely on views or subscribers to grow your channel. By focusing on engagement and building a strong community, you can create a platform that people want to continue to tune into. Once you have subscribers, you have a chance to grow your channel, gain more followers, and engage with your existing audience.
There’s no better time than now to start building your channel. With so many people joining the platform, it’s important to keep an eye on the growth of your channel and make adjustments as necessary. Not only will subscribers help grow your channel, but they can also help you reach new audiences and generate ad revenue.