Pay Per Click (PPC) is an online marketing technique that organizations employ to boost search engine traffic and click – through rates. Perhaps you’re searching for strategies to get your first visitors and sales for a new business, or you’re thinking about expanding your company’s presence online.
PPC may be a terrific method to advertise your brand and attract new clients, however, it can be difficult to understand initially for those who are new to the platform.
In this article, we will explain what PPC is and how it works.
What is PPC
Pay-per-click, or PPC is an online advertising technique in which marketers place advertisements on sites such as Google Ads and pay a price each time an individual clicks on them. If you conduct practically any Google search (or Bing), you will notice advertisements at the peak of the search result. Notice the merchandise grid on the right? They are also advertisements that appear when a query has a business motive.
PPC is used by companies and organizations to generate traffic, purchases, or enquiries from their target demographic. Most PPC solutions provide an exceptional level of targeting, allowing you to deliver adverts solely to individuals who you believe meet your client profile.
Individuals use search engines to find providers of both goods and services, and if there is an active audience seeking for what your firm offers, there is a possibility to make a sale
PPC can let you get across to these folks with a degree of precision that traditional marketing cannot.
PPC allows you to contact your intended audience at a period when they’re seeking for a company like yours, while also getting data that will assist you enhance the network’s performance over time. However, managing PPC is a hassle that only a small amount of companies spend their time on. If you want to save your time, contact Simple Solutionz digital marketing agency Virginia Beach and they can take care of your PPC marketing for you.
How does PPC marketing work
PPC as a marketing channel encompasses a variety of ad platforms, the most prevalent of which being Google Ads and Bing Ads.
There are several ad types available on each of these sites, including:
- Gmail Ads
- Search Ads
- Shopping Ads
- Display Ads
- Video Ads
Most companies start their PPC campaign with Google Ads since it provides access to the greatest demographic of prospective clients and consumers, as well as a variety of various ways to set up and manage campaigns based on your goals.
However, irrespective of platform or ad style, the way PPC works is generally same, and it is a rather easy process:
- Sign up for a platform advertising account.
- Make advertisements
- Set the highest price you’re prepared to pay for every click.
- The ad is placed in an auction with other marketers paying for the same keywords.
- The sequence in which ads appear is determined by the auction.
- Whenever anyone opens your ad, you pay.
It is quite simple and uncomplicated to grasp, although there are variances among various ad forms (and other pricing tactics that may be used, for example), the basic concepts stay the same. But first, let’s look into how the bidding works, since this is frequently the most perplexing aspect for people new to PPC.
How does the auction work?
To put it simple, when a user conducts a query, an ad auction occurs, which is utilized to decide criteria such as:
The auction eligibility of an ad account.
The sequence wherein qualified adverts display in the results pages’ ad space.
How much each of the sponsors whose adverts are displayed will pay for a hit.
The highest CPC (cost-per-click) that a marketer sets in their ad account for a certain keyword or ad group — this is the highest that they are ready to spend for every click — is the first advertiser on the bidding here.
Simple Solutionz
Contacting or contracting a digital marketing agency is a great way to promote your business in the digital world. And digital marketing agencies such as Simple Solutionz provide you with all the marketing services that anyone would dream of (they even have healthcare solutions covered). Contact them today to find out more about them.