Over the past few years, Instagram has been shining exponentially on the web. According to a recent survey report, more than two billion people are using Instagram. That’s a lot, right?
Well, the huge user base of Instagram makes Instagram marketing important for every business. In simple terms, Instagram is an incredible goldmine for businesses of all sizes. It is a highly effective social media marketing platform that can help entrepreneurs, brands, and creators shine in the digital marketplace.
Do you know that every user spends at least 53 minutes on Instagram? Therefore, it’s imperative to include Instagram in your social media marketing strategy. Instagram facilitates maintaining your relationships with your prospects and customers. Honestly, people enjoy being connected with brands on Instagram. Instagram is a powerful marketing platform that can help businesses expand their presence and product visibility. Being an incredible photo-sharing platform, Instagram can help you showcase your products and services beautifully.
Certainly, getting desired results from Instagram is quite difficult in today’s competitive business world. However, by following the right Instagram marketing techniques, you can reach new audiences and drive sales.
Don’t know how to establish a strong brand image on Instagram?
Following are some Instagram marketing tips that can help you establish a strong foothold in the social media marketing landscape:
Tip #1: Share Your Brand’s Story
When it comes to establishing your brand’s presence, nothing can beat authenticity. Whether you are a small business owner, an influencer, a creator, or a big organization, it’s important to humanize your brand. Telling your brand’s story can help you attract your targeted audience and expand your customer base.
Tip #2: Use a Link in Bio
If you want to drive your followers from Instagram to your website, then you should use a link in your account’s bio. Adding a link in your bio can help you increase your website traffic and boost your conversion rate. Keep in mind that Instagram is like a mini-website of your business! Therefore, you need to manage it well.
Tip #3: Maintain Consistency
Consistency matters a lot in the social media marketplace. Whether your aim is to increase brand awareness, boost website traffic, and expand your customer base, maintaining consistency is crucial. In fact, you should plan your content in advance. This will help you get desired results for your business.
Tip #4: Include Reels in Your Instagram Marketing Strategy
Including Instagram Reels in your marketing strategy can help you increase brand awareness and boost engagement rates. Brands who share reels consistently can help you see on the explore page on Instagram which ultimately brings more engagement. You need to understand that short and engaging videos have now become the centerpiece of the social media marketing landscape. According to a recent survey report, brands have seen a 500 percent increase in their engagement rate after sharing reels regularly. A majority of content creators, influencers, and brands have seen an increase in views, account visits, and engagement rates. So, if you haven’t included reels in your marketing strategy, then it’s time to focus on it.
Some major advantages of Instagram reels are:
- Better Shareability
- Better Visibility
- Better Discoverability
Tip #5: Optimize Your Profile for Better Search
If you want to shine on Instagram, then you need to optimize your profile properly. In today’s competitive business world, thousands of creators, entrepreneurs, and small businesses are facing problems in establishing a brand presence on Instagram. Are you facing the same problem? Well, you should focus on optimizing your profile for better search. Optimizing your profile properly can help you appear in the top results of relevant searches.
Tip #6: Take Care of the Post Timings
Post-timing matters a lot! Posting content at the right time can help you reach your targeted audience which leads to a better engagement rate and more conversions. After all, what is the point of posting content if your targeted audience is not online? If you want to reap astonishing results for your business, then you need to post content at the right time. Wondering, how to find out the right post timing? Well, you need to analyze the activity on your Instagram account to determine the most suitable time for posting. Apart from this, you can check insights to get this information as well.
Tip #7: Hide Your Hashtags in the Comments
Instagram allows you to include up to 30 hashtags per post. Clearly, including so many hashtags in a single post can look messy. The best part is that there’s a hack that you can follow. You can hide hashtags in the comments. This will help you increase your brand’s visibility on Instagram.
Conclusion
It’s no secret that Instagram marketing is important for every business today. However, you need to create a result-driven Instagram marketing strategy to gain a competitive edge in today’s competitive business world.