You have created a Shopify store to boost your business sales by reaching more people who want your products. Then you need a Shopify SEO Optimization strategy to grab more visitors to your website.
Do you know, there are approx 2,607,764 Shopify stores in the United States? And to compete in this high competition, you need to rank your website at the top of the SERPs.
However, to get a high ranking on the SERPs, you need SEO Optimization for Shopify eCommerce stores.
If you do not know how to optimize a Shopify store, this blog explains how to optimize a Shopify store and reach as many people as you thought.
8 Easy Steps of Shopify SEO Optimization
SEO is a process that takes time; you need to do lots of work and follow the right strategy. Even so, finding a good strategy is not an easy task. That’s why we have discussed with an expert digital marketer and created eight easy steps of the SEO optimizing process for the Shopify store.
#1: Target Relevant Keywords for Shopify SEO Optimization
Keywords determine where your website appears in search results. You need to optimize your website for the relevant keywords that will help you appear in the right search results and attract prospective traffic.
To find relevant keyword terms, you need to do keyword research. You can use a keyword research tool like Keyword Planner, a free tool offered by Google. Create a good list of keywords for your product.
Tips: – You can Focus on long-tail keywords that contain three or more words, for example, “Ladies’ purple party-wear watch ” or “Golden saree for wedding party”. These keywords are better for your website because they are more specific, which helps you understand the user’s search intent and determine if they are interested in your products.
#2: Optimize Product Pages with High-Value Keywords for Shopify SEO Optimization
Once you have found relevant keywords for your product pages, you’ll want to integrate them into your website so that your pages rank for those keywords. But don’t overuse your keywords. This can negatively impact your rankings.
You can use your keywords in Title tags, meta descriptions, headings, and body text to rank in search results. Placing your keywords in these high-value spots will help you rank better for those keywords.
#3: Improve User Experience with High Page Speed for Shopify SEO Optimization
When you optimize your Shopify store, you want to focus on creating a better user experience. User experience is critical to keeping potential customers interested in your site and getting information about your products. A poor user experience leads to higher bounce rates and lower search engine rankings.
So how can you improve the user experience? With high page speed. Shopify plugins are extremely valuable because they help you create a more efficient and effective website.
You can add hundreds of App extensions to your Shopify store, from those that enhance your Shopify store.
If you want to improve your website load time, look at what app extensions you use in your Shopify store and see if you need them. If they are not necessary, then delete them from your site to speed things up. You can also follow other site speed tips for Shopify site speed, such as:
- Reducing redirects
- Image size compression
- Browser cache usage
- JavaScript minification
- CSS minification
#4: Add High-Quality Images for Shopify SEO Optimization
Visual contents play a significant role in the user experience when it comes to online shopping. Users can’t physically see the products, so they must rely on multimedia like photos and videos to help them see your product. Visual elements are valuable to your website because they help break up text and provide points of interest.
When you add visuals to your website, whether photos, videos, or graphics, you want to ensure they’re high quality. Poor-quality images that are blurry or stretched will turn people away from your site – the quality of your visuals will affect how people perceive the quality of your product. Add visuals to your homepage, product pages, and more.
Give your audience a 360-degree view of your product so they can see every feature and every angle. It will give them a better overview of your product and increase conversions. Adding these visuals will keep your audience engaged on the page, increasing dwell time and, consequently, your website’s ranking in search results.
#5: For Shopify SEO Optimization Make Navigation Easier to Use
When users browse your website, you don’t want them to struggle to find the needed products. Create simple navigation so your audience can easily find the products they want.
To understand better, let’s take an example; suppose a Shopify website named ABC has divided the product categories into men’s, women’s, and children’s shoes. Another store, XYZ, doesn’t segregate their products.
Now when visitors visit the ABC website, they can easily find their required product. Because they have a separate product category, the search turns into sales. On the other hand, when visitors visit an XYZ eCommerce store, they can explore the product. And with the bad experience, they leave the Shopify store.
Thus, simple and easy-to-use navigation like this keeps customers on the page because they can easily find the products they need.
This longer duration also sends a positive signal to Google that your page is relevant, leading to higher rankings in search results.
#6: Optimize your Product Pages for Shopify SEO Optimization
While optimizing Shopify stores, don’t forget to optimize the process for your product pages. You must provide high-quality product pages that inform your audience and give them confidence in choosing your products.
Give your audience all the information they need in the product description. You can discuss the product’s materials and key features to show how your product meets their needs or offers a solution to their problem.
#7: Use call-to-action (CTA) buttons for Shopify SEO Optimization
Next on our list of Shopify SEO tips is using CTA buttons. Call-to-action buttons are essential because they help guide your audience to the next step. Whether visiting a specific product page or adding a product to your cart, you need to create a CTA that stands out.
Let’s take our previous example, ABC stores that highlight their CTA button with a red outline to make it stand out for customers. On the other hand, our XYZ store chose a dark color for the CTA button, making it pop off the page on its white background. These CTA buttons are good techniques to highlight the CTA space for customers.
It may take some experimentation to determine what button and color work best for your page.
If you are facing a problem in experimenting with your Shopify store to increase the number of visitors, you can get help from the Shopify development agency. They will not just help in optimizing your Shopify store but also provide you with top-notch SEO support. That will increase the ranking of your Shopify store.
#8: Test Everything before Finishing Shopify SEO Optimization
As you learn how to optimize your Shopify website, you’ll learn how important it is to test everything. Your Shopify site may look great when you first build it, but there’s always a possibility for improvement. You want to try different elements on your site to make sure you’re putting out the best version of your site.
While testing, make sure you test one element at a time, such as the CTA button. If you experiment with too much at once, the results will be cloudy, and it won’t be clear what is affecting your site. By testing these elements, you will create the best version of your website and give your audience an optimal experience.
Final Note
Shopify SEO optimization process is not an easy task. It requires lots of patience and work. Additionally, following a good strategy that is best for your business is essential in this competitive world.
Following these steps can enhance your Shopify store performance and sales. But if you are still unsure how to implement these steps on your Shopify store, then you can take help from an expert Shopify development company like Pixlogix Infotech Pvt. Ltd. They have an experienced team that provides you top-notch Digital marketing and Shopify development Agency in India. Contact them now if you want to know more and get a consultation with their team.