QR codes are an amazing personalized sales and marketing device that provides amazing opportunities to boost short-term as well as long-term.
An impressive increase in sales through QR codes and the increasing acceptance rates for QRs within both the UK and US during the past year, by 37%, has prompted many well-known brands like Dominos, Starbucks and Rockport to develop new and innovative ways to make use of QR codes to increase revenue and exceed sales targets.
For customers QR codes are easy and enjoyable to utilize. QR codes let people easily connect with businesses, by knowing more about the brands and products as well as receiving discounts and seasonal offers purchasing items with a single click, as well as providing businesses with feedback or questions, as well as engaging with brands via social media.
If you’re interested in knowing how the ways to use QR codes to boost sales and the best way to do it, continue going!
1. Promote services and products
Utilizing QR codes in marketing campaigns is fast easy, and has proven to be a successful method of raising consciousness and connect with your desired people when promoting your products or services.
To promote products for beauty during the fashion week of New York, L’Oreal partnered with Glamour to offer customers free rides through their mobile taxi shops. L’Oreal put up QR codes on taxis, where one in three passengers ended up clicking on the QR code. According to Forbes, this resulted in 88% of those who clicked the QR code to download the app from L’Oreal, advertising the brand’s products to their ideal clients and allowing direct purchase immediately and obtaining customers’ details to establish relationships with them and to increase sales later on.
Marketing QR codes can be beneficial when it comes to promoting complementary products and services. Fashion-related QR codes can be utilized to suggest styles or other items of fashion that complement the items you have purchased or to suggest accessories that match.
In the hospitality industry, the use of QR codes on hotel brochures and flyers can encourage visitors to check out their hotels. These are just a few of the suggestions from the many industries that have embraced QR codes to boost sales as well as provide additional important content to their clients.
QR code marketing is also a part of the research process that customers must go through before making a purchase, aiding them in making the right decision, locating complementary products more quickly and reducing time spent at the shop. This creates a better shopping experience for shoppers and increases the sales of companies.
For instance, IKEA has made a mobile app using QR codes that permits customers to get information about the items, locate wanted items, instantly get their inventory lot numbers from the app, locate stores where the items are available, and then create a shopping list before the time they arrive.
2. Encourage customers to purchase more often
If you have a long-standing customer from the exact brands using the QR code to order the item quickly is a fantastic method to make the customer’s life simpler. This is particularly beneficial for products and goods that are used regularly. QR codes that are linked to websites for e-commerce are vital to keep up with this trend.
The Gap has successfully promoted their latest clothing line by sending mailers that contained a QR code to current customers. The QR code redirected customers to a short video by the designer who introduced his new collection.
And also a link that suggested the right jeans for them according to their body shape. This approach to personalization could be a great method to increase returning customers while also making them feel more loyal and connected towards the company.
Another fantastic way of enticing customers to buy your products in the future is by using QR codes to facilitate phone top-ups. The QR codes that were placed in magazines as well as various other promotional materials helped make it easier for customers to top up their phones, as well as increase the amount of repeat purchases.
Incorporating QR codes into products after purchase can also allow the customer to easily order the product again which increases the retention of customers.
With increasing use of QR codes in the field of marketing it is now commonplace for companies putting QR codes onto their products like tags for clothing and bags which makes it easy to buy the item again in only one click. Product marketing using QR codes has grown and exploded substantially over the past year.
Note: If you need to create a QR code, use a free QR code generator for a quick and easy solution.
3. Discounts and coupons are offered.
QR codes are an effective in providing discounts, coupons or even free gifts. They also work well in cross-promotion between businesses that want to market the goods of one another through offering exclusive discounts for the same market.
Utilizing QR code vouchers for new leads is another method to boost sales. A company can automate sending vouchers to customers who go to their website or sign up to their newsletters.
McDonald’s increased the number of app downloads by putting QR codes on their products and in-store, and utilizing them to offer a free McCafe Shake to every user who downloads their app. McDonald’s also utilizes QR codes in their reward programs to motivate customers to stick with the company by offering free drinks.
With Supercode’s flexible and customizable QR codes, companies can modify their content to accommodate time-sensitive offers, vouchers, and free reward systems without the need to print all of their promotional materials.
4. Use QR codes to advertise
QR codes used in advertising are a powerful and interactive medium employed by marketers to market the products and services they offer. Advertising using QR codes specifically it is a major factor on consumers’ decisions, since consumers are able to quickly access additional information.
According to Shopify, 82% of people can make their decision about the purchase via their mobile phones before making the purchase. In advertisements, QR codes embedded with QR codes can be extremely beneficial for marketers to improve customer satisfaction and purchasing intentions.
The value that these QR codes provide as an advertising and marketing tool is a further benefit for businesses. The QR codes embedded into promotional ads let consumers visit websites access to more information, to enter sweepstakes to download the contents that are appropriate, get information and even connect to different social media platforms during their shopping.
QR code advertisements are increasingly popular with prominent brands across a variety of industries. They are printed on a variety of media such as billboards, packaging, transportation and even the company’s products.
The Rethink promotion, which is shown below, allowed Metro users to scan QR codes and download the newspaper to their phones. The QR code marketing campaign was able to help Metro reach the goals it set out to achieve in attracting people and bringing more readers to the paper.
