When Instagram Stories was first published in 2016, I thought: “This is just a copy of Snapchat.” I doubted whether this new Instagram function could compete with Snapchat because “Hey, Snapchat did it first, right?” Five years later, Instagram surpassed its competitors by constantly innovating and introducing new functions to use the users on the platform. But why would businesses use Instagram stories?
First and foremost, Instagram stories are a fast and easy way to communicate with other users and increase cheap followers on Instagram. According to Microsoft research, the average attention span has fallen from 12 to 8 seconds. Many people attribute this decline to the distribution of technology. The good of Instagram stories for the economy is that it is aimed at a generation of people with shorter attention clamp because they can publish videos for up to 15 seconds in a row. Secondly, the size of this function is fully mobile-friendly: you can publish
It is very accessible everywhere, at any time that you are on the road. In contrast to the original standard square Instagram -post format, Instagram -stories are turned vertically. The trio disappears from Instagram stories after 24 hours. So don’t worry if you don’t fit the general subject of your feed.
What is an Instagram story?
With Instagram stories, you can publish temporary photos and videos that disappear 24 hours after the message. Just like Snapchat, Instagram stories photos, and videos can be edited with Doodles, Stickers, and Text. The position is available for personal and business accounts and was introduced in 2016 after Instagram had not bought its competitor Snapchat.
06 reasons businesses to use stories in your Instagram account
Instagram stories are not only for individual users. Have big benefits for companies from a marketing perspective. Not convinced? You will understand after reading our list of benefits!
Build and strengthen relationships
Instagram stories are a great way to inspire people about their brand. All content in stories can be consumed quickly and easily, making it more attractive to consumers. By maintaining a consistent presence with visual content during the day or week, you establish a stronger connection with your followers.
The more regular your content is, the more people expect and eagerly wait for it. The exclusive images behind the scenes show how the people behind their brand and the preliminary view of new products and services are a great way to reward their followers and build brand loyalty. Other popular functions are recipes and tutorials about your products, personal news, questions and answers, and exclusive announcements.
It offers the possibility to publish different content
By using Instagram Stories for business purposes, you can publish a variety of content. You can literally publish everything you want without worrying about ruining the “subject” or “aesthetics” of your Instagram feed. Are you presenting a new product or a new service? From advertising photos and videos to funny and carefree content, a variety of original content can consistently publish to keep your Instagram history and the brand fresh. Make content with which your followers come back to get more!
Increase your followers
Instagram stories can be found, I. H. You are available for accounts that you are currently not following which makes this function a great way to find new followers. What do we mean by “recognizable”? This is the discovery of Instagram.
Instagram also selects the stories that users feel are particularly interesting and presents them in the section with others. If your story is funny enough, she will land there and give you the chance to grow your followers enormously. Further useful techniques to increase their recognition options are hashtags and geotags in their Instagram stories. To add your location to your course, tap the sticker button and then tap the location. Choose from local suggestions or search manually for the desired location.
Businesses use Instagram stories help companies to expand their audience
As a company, you should never stop searching for new ways to expand your audience. If you decide from the start which social media platform is suitable for your company, you must take into account one of the strengths of Instagram, which helps companies build brand consciousness. Over the years, Instagram has introduced a number of functions that help brands and companies to reach a wider audience.
Use Placemarks: You can now give your Instagram stories geotag to give your company or your brand on-site and more visibility worldwide. Regardless of whether you describe a specific location, a certain city, or even a specific country, it is an effective way to achieve a diverse demographic characteristic. Contain
Hashtags: You can also embed Hashtags in your business’s use on Instagram stories to make your profile and content more searchable in the Instagram community. You can do the same with your Instagram stories how you insert Hashtags in captions or comments about regular articles in your Instagram feed.
Engagement Employee
Your employees are the greatest proponents of your brand. A team of dedicated and enthusiastic people who love their brand will always do the best work. You will appreciate it to be at the top of the brand, while your followers like to learn something about the people behind the company. The goal is to continue this sense of exclusivity and loyalty in your profile.
Discover your online community
Click on it to see who has seen your story and scroll up to gain access to simple analyzes. It is a great way to explore the kind of people who deal with their brand and to gain insight into the lives of those who consume their content. View the bills of these people to get a better idea of their demography. You never know that you can discover a new demographic search for your content to focus your products, services, and content.
Is also a great way to get followers. Find the people who show their Instagram stories that they are currently not following and they follow them first. This will remind you how much content you have recently seen on your channel, and there is a good chance that you will follow you.