Likes are the first social metrics indicating post-performance, and they stand as a go-to indicator for many brands out there. A double tap is all you need to get validation! The Instagram likes get wrapped in the general statement numbers, and these likes are significant for the influencer, and your analytics will show the counts.
Following are the five quick ways to get more Instagram likes-
1. Get inspired by other brands and industries
You should pull inspiration from all the brands and industries on Instagram and look at the fresh ideas they try to incorporate into their content strategy. You should also research and find all the inspirational accounts to follow. You should make this a combination of your industry, related industry and the industries wildly outside your circle. Even if the customer base of these industries is not the same as yours, you should find some inspiration in their posts and try to extrapolate for yourself.
Following are some measures you should follow-
- Post content that is consistent with the brand personality
The key to increasing brand awareness via Instagram is consistency. The content you post should be consistent with your brand’s overall personality, and you should also post images and videos that align with your brand’s goals. You should not handle your brand Instagram account like it is your personal account, as when users land on your Instagram page, they should be able to see what your brand is all about.
- Grow your Instagram followers
You should be able to grow your Instagram follower base, and it takes ample time, energy and strategy.
2. Run a like-based contest
The content with the highest engagement rate on Instagram is centered around sales and giveaways. People love to enter contests; the easier way to enter is to increase engagement. The more engagement you receive, the better.
Running an online giveaway in the age of digital media helps you win big with your audience, and people love to get in the spirit of competition, and when people compete, they radiate good vibes. This also creates a warm aura around your home. However, giveaways generate good vibes from your audience and help you get new customers. However, before you run any giveaways, you should consult with your legal team to ensure there won’t be any problems. You should try to establish your business goal before planning on running any kind of giveaway.
You should also plan campaigns and devote a page exclusively to your website. You should also try to publish posts about the giveaway in your email newsletters. Once the giveaway is underway, you should promote the content the contestants have created across the marketing channels.
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3. Work on a hashtag strategy
The easiest way to get noticed organically is by utilizing hashtags to your brand’s benefit. Hashtags are funny social media features which can be challenging to understand and use. However, once you get the hang of these hashtags, you see the results pouring in. Using hashtags to group conversations or the content around a specific topic is crucial. This makes it very easy for the people to find content which interests them.
The best thing about hashtags is that they can be used on any social media platform. If you are using your social media to market your brand, you should use hashtags. They help boost the social media reach and engagement of your brand. An excellent social media strategy includes a mix of relevant, popular and branded hashtags.
You will also learn the following things-
- How to find the hashtags which will work the best for your brand.
- Why using only the popular hashtags isn’t the right approach.
- The essential tips for using the hashtags on every social media platform out there.
Hashtags are a great way to connect the social media content to a specific topic or event.
4. Tag the correct accounts
You should tag the right accounts on Instagram. This means that when relevant, tag on the post and in the caption the ones you are working for. If you have prominent products or people in your photo, you should also tag them on the post. This way, you should give credit to the makers. These tags also result in the brand liking your posts and sometimes, even commenting on them.
However, you should tag the right accounts. You should only tag the brands or the people who are actually in your post. You should avoid tagging a bunch of people in the post. Tagging can also help you drive more engagement to your posts. This may also result in getting you more followers on Instagram. Any mention on Instagram is accompanied by placing the @ symbol in front of somebody’s username. You can mention them and get their attention. You should tag only the people that are relevant to your business.
5. Share images that work
Images are the most essential part of your Instagram strategy, and if you are sharing an image to get likes, you should think about what drives your followers on Instagram to like posts. It is essential to look at your old posts and analyze them properly. You should see which ones got the most likes.
If you have opened a brand new account on Instagram and you have not posted anything yet, you should check out your competitor’s account and check what they are posting. Once you can gain an insight into the types of images that are fetching likes, you can also create similar ones.
The two types of images that have an importance on the Instagram feed are the photos and the designed images.
If you are trying to upload a pre-designed image on Instagram, you should consider adding some overlay text such as a quote or a fact. You can also add something entertaining which can fetch you likes.
