Why is it important to know who you’re writing for? To answer this question, you need to know why you’re writing a particular blog post, web page, or landing page in the first place. You are writing to meet someone’s needs and content writing services will help you to meet that audience.
- Who do you want to talk to?
- Why should they take you seriously?
- What words do people use when they talk about or look for your business?
- What questions do they often ask?
To write good content, you need to focus on your readers.
Before every content writing project, it may be hard to do a lot of research on your audience, but you can do a little research or ask questions to at least find out who you are writing for.
- I’ll show you what I mean with this blog post.
- I’m writing this for people who want to know how important it is to know who you’re writing for when you’re writing content.
- I’m also writing for people who are just doing research for their own blog post or who want to link to my post when talking about the information here.
- Am I trying to reach people who need to hire a writer?
- Not directly, but maybe in a roundabout way.
- People who want to hire a content writer probably won’t search for how to write content for a carefully chosen audience, unless they already know a lot about content writing.
- This article from the University of Maryland has some great tips on how to choose your audience and then change how you talk to them.
- Suppose you have a car accident. It was a small accident, but it was still an accident.
- You tell your parents about the accident. You may tell them different things.
- You might tell your friends a little bit different things about the same thing.
- What about the company that gives insurance?
- What information are you going to leave out or add?
- Will you tell your story to each of these groups of people in the same order or in a different order?
- Obviously, the story will be told in a different way.
- Another example is email.
- The holiday greetings you send to your customers and clients and the ones you send to your cousins and siblings are very different.
- The point is that whenever you talk, you are talking to a certain group of people.
- The same goes for writing content.
- When you write something, you need to change it based on who you’re writing for.
- When you write something, you can’t make everyone happy.
- If you try to please all, then no one will be happy.
- So, you need to narrow down whom you want to reach.
- Choose the one person you’re going to write to.
- It’s called “defining persona” in the world of content writing.
How do you write content for the right people?
There can be many different kinds of audiences.
- Occupation Age Marital status
- Background in society Interests
- Gender \sInterests
- Location
- Status of health and money
- What I do for a living
Naturally, you can easily picture the characteristics of your target audience. It’s possible that you’ll need to look at many other data sources, such as
- User Feedback
- Customer surveys
- Internal customer database
- Third-party analytics tools
- Onboarding and exit interviews
- Surveys
- Your own research.
Suppose you have designed a health app
You need to produce a large number of articles and blog entries focusing on the positive aspects of utilizing the mobile application.
However, you only want to focus on those folks who stopped going to the gym after the COVID-19 outbreak.
Even when everything has returned to its usual state, it seems as though they are unable to resume their previous routine.
- You want to make them health-conscious again.
- They are lacking motivation.
- They need a psychological and emotional push.
It’s possible that your blog entries will need to be rewritten in order to appeal to this audience.
- Motivated people often lack time.
- They don’t need to be encouraged.
They are just looking for a solution that will enable them to keep up a healthy lifestyle despite the fact that they have a very busy schedule.
Your blog postings will have a different tone when listened to by them.
Writing engaging content will be more successful for you to the extent that you are able to target your audience more precisely.
Wrapping Up
In this blog, we have discussed how to choose the right audience for your content. If you like this information and looking for good content writing services or blog writing services then you can connect to us. We are one of the best content writing services that offer high-quality content to all our customers.
