With 3.8 billion smartphone users worldwide and 95% of texts being opened within three minutes, text has clearly taken over communication.
The open rate for emails, on the other hand, is lower—roughly 21.33% across all industries. You shouldn’t dismiss email marketing just yet, though, given that there are an amazing 4 billion daily email subscribers worldwide.
Email marketing and SMS marketing are both crucial components of your entire marketing plan. While each has advantages of its own, combining the two can produce amazing outcomes.
Marketing with SMS and email
Email marketing and SMS marketing go together like peaches and cream. The two can collaborate well with the correct equipment and advance planning.
SMS marketing employs a list of contacts, is trackable, and offers useful information about consumer behaviour. But it also offers accessibility and practicality that email cannot.
You may greatly boost the exposure of your communications and broaden the reach of your marketing by using text into email campaigns due to its exceptional open and click-through rates.
The Advantages of Combining Text and Email Marketing
You don’t have to pick between text and email marketing, as was previously said. Utilizing them together will yield the finest outcomes. To fill up any gaps left by your email marketing, use SMS marketing, and vice versa.
Enhance the Metrics That Really Matter
Combining text and email marketing campaigns enables you to raise all of the key performance indicators. This is due to the fact that, if you select a provider that provides them, both methods of marketing may produce reliable statistics and reports.
You may employ SMS and email marketing in addition to analytics to promote survey participation and review writing.
two-way communication
Once you know what you need to improve, you can also use each method’s strengths to raise your metrics. For instance, if you want two-way communication and a better client response rate, use bulk SMS.
If you want a lot of views for a certain image or video, though, email could make more sense. For urgent communications, stick to marketing texts; for lengthy ones, use marketing emails. This enables you to provide comprehensive information without breaking up your message into many paragraphs.
Increase Subscribers
You may increase subscribers for the other channel through email to SMS marketing. Use Bulk SMS messaging, for instance, to get individuals to join your email list or the opposite. Consider this as an additional strategy for obtaining leads or the contact details of already-existing leads.
Utilizing both platforms enables you to connect with clients in the way they want. That should increase customer happiness, which should increase sales and response rates.
Multi-Channel Advertising
You may benefit from cross-channel marketing by utilising both email and SMS marketing. This is marketing across many channels with the theory that the more potential buyers see your brand, the further up the sales funnel they will advance.
One instance would be to make notifications through Bulk SMS first, followed by emails with further information. With the help of this method, you can interact with consumers more frequently. This in turn helps improve consumer interactions and brand awareness.
Additionally, consumers are more likely to read an email if you use Bulk SMS messages to build anticipation for it. This enables you to increase your email open rate by utilising the open rate for Bulk SMS. This is excellent for time-sensitive material like flash deals as well as things like blog updates or monthly newsletters.
You should integrate your SMS and email marketing efforts with other marketing channels to fully profit from cross-channel marketing. These include sponsored advertisements, SEO, and social media.
A Lower Rate of Cart Abandonment
Emails are frequently used to lower cart abandonment rates, but you may improve your results by including SMS messaging in your plan as well. After clients leave a website, most cart abandonment campaigns will automatically send emails a few hours, a few days, and about a week afterwards.
The low open rate of cart abandonment emails presents a problem, though. You may benefit from SMS marketing’s greater open rate to spread your message if you include it in your plan.
Ensure Anti-Spam Laws are Obeyed
Businesses employing both marketing channels must abide by certain rules since both text and email marketing are permission-based. For instance, US companies that send emails and SMS messages to clients must abide by the CAN-SPAM Act’s regulations.
For email and SMS marketing, using a trusted third-party firm guarantees that your company complies with anti-spam rules. This shields your company from significant fines.
List expansion and customer information
It may be exchanged between the two.
You have the chance to experiment with and discover the kind of content that encourages engagement and conversion as your email marketing campaign expands. You’ll be able to improve the performance of both emails and SMS Gateway by gaining information over time about the behaviours and interests of your subscribers.
The subscriber list and related data from your email campaigns may then be used to launch your SMS marketing effectively.
