Launching a website for the company and waiting for visitors to find your site, you may have to wait for a long time. If you dream of getting more traffic on your site for that, you need a more efficient website. And for creating an efficient website, you need to know the goals of your website and go through it from a customer’s perspective.
Traffic is essential but still a challenge for many. How you can create a buzz about your brand, get the attention you need, and at the same time get more traffic without spending time and money designing highly responsive but creative website designs. Getting visitors to the website instantly does not happen automatically. For this, you need to research, know about your audience, upgrade your strategies, and think out of the box. Here in the article, we have listed the seven best web design tips listed by top web design company Melbourne to attract more potential visitors to your website and get it to generate more leads.
Top 7 Best Website and Designing Tips
Designing a website for a business can be very beneficial for your business growth. It not only helps increase your business presence on various digital platforms but also helps generate traffic. Highly creative website designs that follow the latest website trends will leave an effective but reliable impression on your visitors and motivate them to perceive your services too. Below we have listed the most effective website design tips that every web designer should follow while designing a business website for their client to attract more traffic and conversions.
Set your website goal
What is your primary purpose for creating your website? What do you want your visitors to do on your site? Well, the answers to these questions are the main aim of making your website. If you’re clear with your purpose for creating a website, then it will complement your website growth. Beautiful you’re not then, it’s high time to find the main purpose of designing a website.
There are a number of advantages of creating a website, but the most common aim is to increase brand awareness and boost sales. But this can vary depending on business needs. Some people focus on increasing traffic on their website, while others want more leads and conversions. So you have to decide yours before thinking about designing a website for your business.
Research and planning
Next and the most crucial step for designing a website is research and planning. It is essential to track your customer’s browser history and their buying journey before moving to the designing process. It will help you understand your visitors’ behavior, choices, likes and dislikes, etc. This data will help you design the most effective and result-oriented websites for your business.
After knowing and understanding your customer, plan everything in advance to make the whole designing process hassle-free. While planning, decide everything, create a framework, and discuss it with your client. You can also discuss designing layout, budget, completion time, etc., during planning.
Do not focus on desktop only
Maybe your website is doing great on Desktop, but focusing on Desktop and PC is not enough to stand out from your competitors. To make a great impression, it is crucial to focus on mobile-friendly designs too. Websites supporting mobile devices attract more traffic to the website. This is because there are almost 6.4 billion mobile phone users worldwide who use mobile phones for various purposes, and online surfing is one of them. Mobile phones are a wonderful platform to promote businesses online and increase sales.
But how to optimize websites for mobile devices? Creating a responsive site that can adapt dynamic screen size is quite a challenging task, but you can simplify it by doing a website audit, optimizing content and images, and choosing mobile-first designs. Mobile-friendly websites offer a better user experience to visitors, which ultimately increases conversions too. And you will be happy to know that Google also gives preference to mobile-friendly websites on search engine pages and helps achieve a higher ranking on SERPs, so it’s a win-win situation for you.
Create content that can drive traffic
Content is the King and will be why? Because no matter how creative your website is, it is worthless without quality content. Quality content always plays a crucial role in attracting visitors to your website and increasing your website credibility. Offering quality content on your website will help educate, inform and describe people about the products and services your business is dealing with. It will help people understand your business and motivate them to make purchases on your website. Writing quality content for websites needs special skills and experience. If you think you’re not qualified enough for writing web content for your website, better hire an experienced content writer for this job.
Make sure the website has a short loading time
Loading time is the total time a website takes to open entirely on your screens. Fast loading websites give better results than slow loading websites, which take a lot of buffering time. Website loading time is also an important Google ranking factor, and the fastest site means higher search engine rankings and vice versa. People trust websites with shorter loading times and may return to your site again, which will also help increase your website traffic.
Don’t forget SEO-friendliness
If your website is SEO-friendly and following all the Google guidelines, nothing can stop you from achieving your business goal. Google always recognizes SEO-friendly websites and prioritizes them on search engine pages to rank higher.
It is easy to optimize a website for search engines if you know the basics about search engine optimization, but if you’re not familiar with SEO, then hire an SEO expert for this job. An SEO specialist will improve the website’s overall performance by optimizing images, content, keywords, SSL, robot.txt, meta tags and descriptions, plugins, and much more to make your website crawlable and search engine ready.
Track your website performance with Google Analytics
To see your visitors, what they are searching on your website and how they perceive information with the help of Google Analytics. There you can see, among other things, like the warmest places visitors landing on more often, total visitors your website is getting, average conversion rate, and much more. It helps you identify which strategies, platforms and content are attracting visitors to your website.
Bottom Line
These are some essential tips for those who want a lot of visitors to their websites and want to generate more leads. Each tip is designed so that it does not take that long to do but gives good results. For everything you do, you should see a small increase in visitors to your blog. If you do all the things, then nothing can stop driving traffic to your site.
