The primary distinction between SMS and WhatsApp marketing is that the latter uses cellular networks and carriers to send text messages. WhatsApp, however, needs an internet connection in order to transmit messages.
We all use our phones far too frequently. Smart marketers are increasing their spending on mobile marketing channels because of this.
SMS and WhatsApp are the first two that frequently spring to mind. As more individuals spend more time on their phones over the past several years, businesses have become accustomed to and adore text, or SMS marketing, a text message-based marketing channel.
Among smartphone messaging services, WhatsApp is the most widely used (like Facebook Messenger and Instagram messages). Because it’s relatively new, it’s attracted a lot of interest recently.
The question “Is SMS or WhatsApp marketing good for my business?” is one that companies and their marketers frequently ask. Sometimes it’s difficult to decide between the two. But Send bulk SMS is preferable.
You’ll find a lot of different viewpoints online, but we’re going to go in-depth on SMS and WhatsApp marketing today to give you the information you need to make an informed choice.
SMS vs. WhatsApp
Let’s start by taking a closer look at the crucial figures behind SMS and WhatsApp marketing.
SMS Marketing statistics:
The primary driver in SMS marketing is the rising demand from smartphone users. Here are some texting statistics to consider:
- Most Australians (85%) have a smartphone.
- In 2020, mobile phone users in Australia sent 2.2 trillion text messages (up from 1.5 trillion in 2017).
- Within five minutes, 58.7% of customers react to messages.
- Only roughly 11% of firms send marketing messages, despite the fact that 54% of consumers desire to.
WhatsApp marketing statistics:
Let’s examine WhatsApp in comparison to SMS now that we’ve looked at SMS.
- WhatsApp users send 65 billion messages every single day.
- In 2017 and 2019, WhatsApp was the most downloaded app worldwide.
- Over 100 million Android devices have downloaded WhatsApp Business worldwide.
- 19% of Australian internet users said that the epidemic has caused them to use messaging applications more frequently.
Sometimes, numbers alone can’t tell the whole picture. Let’s delve a bit more deeply.
Let’s start by asking why we selected these particular data for each platform.
A few key considerations are helpful when selecting a marketing tool:
- How many users are there right now?
- Whether its popularity is increasing or decreasing annually
- How long has it existed?
- If it’s compatible with your specific audience (in other words, will your audience notice it if you reach out using the tool)
- How much of a demand is there? Are individuals interested?
- It is evident that both platforms have sizable user bases, support mobile users, and receive a lot of traffic.
Differences between SMS and WhatsApp Marketing
In other words, SMS has a stronger base than WhatsApp.
WhatsApp is now enjoying popularity due to its usefulness for international communication and the fact that Facebook controls the application.
However, texting continues to be the preferred message method for both consumers and corporations (as you can see from the percentage of people who use it daily).
It’s also important to keep in mind that social media platforms experience ups and downs in popularity depending on a variety of reasons, including politics, contentious decisions made by brands, and how hip the newest platforms are.
Since texting is mostly free from these erratic impacts, it continues to be the preferred method of communication year after year. Sending Bulk SMS is an easy task.
Now that we know how many individuals use WhatsApp and messaging for business purposes, it’s important to examine how each platform works.
SMS
Although most of us are accustomed with texting from a mobile device, businesses frequently implement their SMS marketing approach slightly differently.
While sending bulk SMS from a personal device is undoubtedly an option, many businesses opt to employ an online SMS platform.
These online tools let you communicate with potentially thousands of people at once without giving off the impersonal vibe of a group SMS. That’s why I send Bulk SMS.
Additionally, you may manage discussions and answers from a single inbox and monitor the effectiveness of your communications.
SMS has helped many, thanks to its absolutely remarkable features, be it of professionalism, formal or casual, it tops everything in the market.
WhatsApp uses a single application, in contrast to texting.
After downloading the app, you’ll create your company profile. After that, you may schedule messages, monitor replies, and send bulk blasts to a lot of contacts.
But, even then, WhatsApp lacks professionalism. It is more inclined towards friendly, informal gestures. SMS is more authentic and a professional way to deal with your customers.
Which Messaging Platform Is Best for Your Brand, Then?
Choosing between SMS and WhatsApp for your brand mostly depends on the particular requirements of your company.
WhatsApp may be a helpful tool to assist you contact your consumers if you run a business in Australia because it’s well-liked there.
Despite this, SMS is highly recommended by us because of how widely it is used.
Everyone texts today, and the year is 2022. The statistics we previously discussed demonstrate both the prevalence of texting in society and the enormous interest people have in getting marketing messages.
You have a huge, interested audience waiting for you if you decide to employ SMS for your marketing.
Are you prepared to launch SMS in your company? Try Guni SMS, an SMS gateway Australia.